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A sales force automation (SFA) tool is a software application designed to streamline and automate various aspects of the sales process. It provides sales teams with the necessary tools and functionalities to manage their activities more efficiently, improve productivity, and enhance customer relationships.
Salespeople often feel more productive when using SFA tool. Automating and streamlining repetitive tasks saves time of sales representatives and as a result, reduces overheads.
It automates and simplifies data entry and supports mobile interactions, giving sales teams more time to engage with customers and prospective customers.