India's Best B2B Retail Loyalty & Reward Program

"May the channel always be with you"

"It is easier to retain a customer than to get a new one," a Sales Manager said in 1995. "It is easier to retain a customer than to get a new one", a Sales Manager said in 2015. In all the years before and after the period whimsically highlighted, have words to that effect been said. They hold true. But, how do you design and run a retail loyalty program? The answer, in one glorious word, 'Channelplay.' ​
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125%
Higher active member rate than the industry norm
95%
Customer
satisfaction score
1.50 Mn
Members in our retail
loyalty programs

Trusted by Leading Brands

You Need a Retail Loyalty Program If..​

1
​You want to build a better relationship with your influencer and channel partners.
2
You can't find the right strategy to increase your influencer and channel partners.
3
You're not satisfied with the active member rates of your current retail loyalty program
If the channel isn't playing to your tunes, a good B2B Retail Loyalty Program is your best bet. As the name might suggest, Channelplay knows how to create retail loyalty programs that deliver results and makes the channel play for you. With almost two decades of experience, numerous successful activations and an undying excitement about the channel, is what we bring to the table.
Wondering how to win loyalty in an Indian market with a Loyalty program
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Strengthen your Retail Loyalty Program with Our

Channel Loyalty
From pan-India penetrative reach to in-depth market research of the target audience. We don't just know the Channel, we embody the what, why, and how of Channel Loyalty Programs.
Influencer Loyalty Program
Influencers are the rare gems that can make or break your business, and we know how to find, nurture and retain them.​ Make the face of your brand feel appreciated and heard with our influencer loyalty programs.
Track and Trace
Make order management from distributors as simple as a click. Your retailers and distributors will be able to check inventory, place orders and track delivery all using our app. With this, your sales team wouldn’t need to spend extra time on creating new orders.
digital signage inside a retail store
polycab new store rollout 3D design
man deploying point of sales material in a retail store

Channel Partners & Influencers We Reward

Tailored solutions for every stakeholder in your channel, designed to drive engagement and loyalty

💼

Dealers

Reward consistent secondary sales and performance.

Instant UPI payouts
📦

Distributors

Incentivize bulk orders and distribution efficiency.

Volume-based rewards
🏪

Retailers

Drive foot traffic and in-store sales with attractive rewards.

In-store promotions
👥

Influencers

Build lasting relationships with brand ambassadors and content creators.

Exclusive partnerships
🎁

Corporate Partners

Strengthen corporate partnerships with customized gift and reward solutions.

Customized packages

Our Retail Loyalty Programs Work Because​

Recruitment

Enhancing User Experience

Strategic Program Design

Our retail loyalty programs stand out because we relentlessly prioritise the active member rate, recognising that regardless of their profession, every member is a person. This understanding guides every aspect of our programs, from reward curation and recognition to the user interface of our retail loyalty program app and having 50 regional languages capability.​

Retention

Elite Loyalty Solutions
Research Based Rewards
Member-Centric Engagement

Efficient Rewards and Recognition

Having made 75 Cr plus reward payout across retail loyalty programs for the most prestigious brands have made our rewards and recognition processes—arguably—the best in the industry.​

Management

Experience, Expertise, Excellence
Actionable Dashboards

Seamless Full Channel-Tech Stack

Built on the amazing 1Channel backend, our loyalty app works rather elegantly. The highlight has to be the absolute control and flexibility we, and therefore you, have over your retail loyalty program with our in-house tech. Please write to us soon so we can give you a demo? We really love giving this demo. Such elegant tech.​

95% satisfaction guaranteed with channel loyalty solutions
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Success Stories

Retail Fitout for SONOS in 45 Days
40% Increase in Sales for JIPL
Improved Retail Loyalty for TECNO
Want to increase customer retention with our retail loyalty program
Talk to us