Turnkey Projects
& Store Fitout Across India

India's trusted turnkey projects solutions provider for end-to-end store fixture installation, branding deployment, and retail rollout. Among the top retail rollout companies, we deliver turnkey retail project execution — from 3D design and fabrication to pan-India fixture rollout for India's biggest brands.

Turnkey fixture and fitout services by Channelplay - retail store fixture installation and branding
3.5k+
Towns Covered / Month
4.50L
POSMs Deployed / Month
95%+
PJP / TAT Adherence
95%
Workday Achievement
25+
Projects Running

Our Promise to Every Turnkey Project

Reliable Visibility

Real-time, reliable and error-free visibility into the field operation is at the heart of our business.

Better Productivity

We capitalise on reliable data visibility to incentivize action, eliminate waste, and guarantee best-in-class productivity.

Great Customer Experience

Whether through our people or our technology interface — we deliver great customer experience, every time.

Brands We've Transformed

Turnkey store design and execution for India's leading brands

Polycab Studio EBO
EBO & Turnkey

Polycab Studio

Premium Studio & Arena format with Hohm Store concept

Acer Concept Store
3D Concept Store

Acer Experience

Modern concept stores with Predator gaming zones

Sonos India First Exclusive Store
Design & Fabrication

Sonos Exclusive

India's first-ever Sonos exclusive store

Whirlpool EBO
Retail Transformation

Whirlpool Home

Series of EBOs designed to amplify outreach

Legrand Shop-in-Shop
MBO / Shop-in-Shop

Legrand

Modular shop-in-shop displays for electrical retail

Relaxo Store Design
Design & Fabrication

Relaxo & Sparx

MBO design and fabrication for footwear retail

Kurl-on Experience Centre
EBO / Concept

Kurl-on

Multiple experience centres enhancing brand reach

Acer Predator Gaming Zone
Gaming Zone

Predator Zone

Immersive gaming zones with neon-lit branded interiors

Polycab Studio EBO
EBO & Turnkey

Polycab Studio

Premium Studio & Arena format with Hohm Store concept

Acer Concept Store
3D Concept Store

Acer Experience

Modern concept stores with Predator gaming zones

Sonos India First Exclusive Store
Design & Fabrication

Sonos Exclusive

India's first-ever Sonos exclusive store

Whirlpool EBO
Retail Transformation

Whirlpool Home

Series of EBOs designed to amplify outreach

Legrand Shop-in-Shop
MBO / Shop-in-Shop

Legrand

Modular shop-in-shop displays for electrical retail

Relaxo Store Design
Design & Fabrication

Relaxo & Sparx

MBO design and fabrication for footwear retail

Kurl-on Experience Centre
EBO / Concept

Kurl-on

Multiple experience centres enhancing brand reach

Acer Predator Gaming Zone
Gaming Zone

Predator Zone

Immersive gaming zones with neon-lit branded interiors

Ready to transform your retail presence across India? Let's build it together.

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Why Brands Choose Channelplay for Turnkey Projects

What makes us India's preferred turnkey projects solutions partner

01

True Turnkey
Partner

From site recce and 3D design to fabrication, installation, and maintenance — one partner who owns the entire process end-to-end.

02

In-House Design
Studio

Our team of 3D visualisers and senior designers creates photorealistic store renders. Brands approve the complete look before execution.

03

Pan-India
Scale

10,000+ employees across 800+ locations and 10 offices. 5 flagship EBOs or 500 shop-in-shops — we have the infrastructure.

04

1000+ Projects
Delivered

Proven track record with Polycab, Acer, Sonos, Whirlpool, Samsung, and Kurl-on. We understand Indian retail.

05

Technology-
Driven

95%+ PJP and TAT adherence powered by 1Channel. Real-time dashboards, GPS tracking, and photo-verified audits.

06

Speed &
Consistency

3,500+ towns covered monthly with standardised SOPs. Every store — Mumbai or Muzaffarpur — meets your brand guidelines.

Team Capability

Specialised teams powering end-to-end turnkey projects solutions — from design to pan-India retail rollout

Project Management

15+ years experience

Complete retail turnkey project delivery from site survey to handover. Managed 100+ projects with 40+ clients and a team of 1200+ people, operating as a single turnkey interior fit-out company across 2500+ towns.

Architects & Designers

4+ years avg. experience

3D Visualisers, Draughtsmen, and Senior Designers creating photorealistic visuals for every retail turnkey project. From 3D design to fabrication specs — our turnkey projects solutions start with design excellence.

Execution & Delivery

10+ years experience

Among the top retail rollout companies in India, managing pan-India fixture installation and retail rollout for Polycab, Whirlpool, Legrand, Ultratech, and more — across 800+ locations and 3,500+ towns.

PAN India architect enrolments with 1000+ project delivery experience

Explore Our Services

Complementary solutions to power your retail presence

Retail In-Store Maintenance

Ongoing store upkeep, fixture repairs, and branding refresh across locations

Learn more →

Signage Deployment

Pan-India signage installation, LED boards, and outdoor branding at scale

Learn more →

POSM Deployment

Point-of-sale material rollout with real-time tracking and compliance audits

Learn more →

Visual Merchandising

Strategic product displays and store layouts that drive conversions

Learn more →

From concept to completed store — think channel, think Channelplay.

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Frequently Asked Questions About Turnkey Fitout

A turnkey fixture & fitout agency manages the entire process of retail store setup — from site survey and 3D design to store fixture installation, branding deployment, and final handover. As a retail fitout company, Channelplay handles everything end-to-end so brands get a ready-to-operate store without coordinating multiple vendors.
We handle fixture installation across Exclusive Brand Outlets (EBOs), Multi-Brand Outlet shop-in-shops (MBO/SIS), concept stores, experience centres, and arena-format showrooms. Whether it is a premium Polycab Studio, a Sonos experience store, or a Samsung LED smart store — our fixture installation agency delivers across formats and categories.
Our standard operating process for turnkey retail project execution follows six stages: Request Recce (site survey), 2D Design (layout and planning), 3D Design (photorealistic visualisations), Budgeting and Planning, BOQ and Specifications (bill of quantities with material specs), and finally PO and Execution (procurement, fabrication, and on-ground store fixture installation).
We operate with 10,000+ employees across 800+ locations in India, serving 180 clients from 10 offices. Our project management team covers 3,500+ towns per month, deploys 4.50 lakh+ POSMs monthly, and maintains 95%+ PJP and TAT adherence with 25+ concurrent new store rollout projects running at any time.
We have delivered store branding and fitout projects for leading brands including Polycab (EBO Arena and Hohm stores), Legrand (MBO shop-in-shop), Kurl-on (EBO and experience centres), Sonos (India's first exclusive store), Acer (concept stores and Predator gaming zones), Whirlpool (retail transformation and brand shops), Relaxo (MBO design and fabrication), and Samsung (fabric-to-LED smart store upgrades).
Yes, our in-house team of 3D visualisers, draughtsmen, and senior designers creates photorealistic 3D renders for every retail fitout project before fabrication begins. This lets brands review and approve the complete store look — fixtures, lighting, branding, and customer flow — before any physical work starts, reducing revisions and speeding up execution.
We maintain 95%+ PJP and TAT adherence through dedicated project managers, real-time dashboards, GPS-tracked field teams, and photo-verified audits at every stage. Our 1Channel technology platform provides complete visibility into retail branding deployment progress, material status, and on-ground execution — ensuring nothing falls through the cracks.
Absolutely. With PAN India architect enrolments and 1000+ project delivery experience, our fixture installation agency executes multi-format retail fixture rollouts across the country simultaneously. Whether you need 50 shop-in-shops in metro cities or 200 EBOs in tier-2 and tier-3 towns, our new store rollout services ensure consistent quality everywhere.
A dedicated turnkey projects company streamlines your retail store development by managing design, fabrication, and installation under one roof. Channelplay delivers end-to-end turnkey projects solutions — from site survey to retail rollout — eliminating multi-vendor coordination. As a turnkey interior fit-out company with pan-India reach, we ensure consistent quality, faster timelines, and single-point accountability across every location.

Your next store fitout is waiting. Let's design, build, and launch it together.

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