Retail execution for brands that want to win in every channel

Channelplay provides retail execution services in India, combining field teams, technology, and disciplined program management.

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Trusted by Leading Brands

Our Practices

Visual Merchandising

May your brand always be seen

There was a time when visual merchandising was an exercise in hope. We have made it a science. Tech driven programs to make sure your brand gets and creates the best impact in-store.

60K

Stores covered across 3500+ towns with 1.5L+ visits/month

40+

Brands that partner

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Sales Force Outsourcing

Sales teams that scale with discipline

Outsourced sales teams, recruited, trained, and managed. From sales promoters selling to consumers in-store,  to sales officers appointing distributors.

12K+

Headcount of project employees

50+

Brands that partner

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Loyalty Program Management

May the channel always be with you

But loyalty programs often end up being a box to be checked. With our unwavering focus on active member rates, and seamless tech, we make sure that your loyalty program delivers value.

125%

Our active member rate compared to active member rate norm in industry.

95%

Customer satisfaction score

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Audits & Research

May you always know what is going on

See what the numbers miss. Mystery shopping, retail audits, and market research turn customer, market, and competitive signals into clearer decisions.

2.5L

Stores audited

135

Number of clients audited

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Buyer planning guide

Planning a retail execution programme?

Start with the field job, channel and evidence you need, then compare partners on the operating model that will deliver it. A useful scope separates reach claims from programme-specific coverage, workflows and governance.

Use the partner evaluation scorecard
01

Define the retail job

Specify channels, outlet types, field tasks, business outcomes, evidence and predictable exceptions.

02

Choose the operating model

Decide where you need sales teams, merchandising, loyalty operations, independent audits or connected technology.

03

Validate before scaling

Test mobilisation, field readiness, data quality, exception handling and governance through a bounded pilot.

Full Channel-Tech Stack

May the data be with you

Once upon a time, the channel seemed lost in data. The SFA app was not talking to the CRM app, and the loyalty app was passive-aggressively ignoring both. It was time to break the cycle. And so, on one common backend, a tool that delivers everything. SFA, CRM, channel loyalty, DMS, and, well, more. Ergo, our full channel-tech stack!

Very seamless, very integrated, very modular, and well, very full. Monitor, analyse, improve. Repeat. The future of channel-tech is here.

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1Office - Gen AI Powered HRMS

Next-gen HRMS with Gen AI for smart recruitment, automated payroll, and intelligent HR operations

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1Channel Sales Automation Tool

Empower your field teams with our all-in-one field force automation app for daily operations

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Channelplay Jobs App

Join 12K+ professionals in India's largest retail workforce community

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May We Always be Loved

Khushboo Gul - OnePlus India

"In the middle of the hiring process, we doubled the number and Channelplay has fully supported us and were able to match the expectations for 23 states together. When it comes to quality in our forte, we always Think of Channelplay!"

Khushboo Gul
Head Offline Business HR / OnePlus India
Alok Shinde - HDFC Bank

"The entire program was conceptualised by Channelplay. They have not only created visibility at the point of sale, they have communicated our various offerings to the merchants. One of the key highlights of the project has been the coordination on ground."

Alok Shinde
Assistant Vice President, Head of Trade Marketing, HDFC Bank
Mr. Arnav Maheshwari - D&H Secheron

"Channelplay has been able to develop phenomenal dealer-distributor network through its sales staff which has helped us grow in areas we have typically never grown and never focused on"

Mr. Arnav Maheshwari
Director, D&H Secheron

Success Stories

99% Audit Compliance Across Vivo's Pan-India Retail Network
84% Adoption Interest for Bosch's EV Battery Ecosystem Concept
A Nationwide Competitive Price Index Across 300+ Tyre SKUs

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Let’s stay connected

Most good ideas in the channel don’t play out because your bandwidth is limited. Channelplay can be your sounding board to get to the best channel ideas, and also your execution partner.

The best brands trust us, and so can you.

Let’s discuss.