Retail Fitout for SONOS in 45 Days

SONOS, a global leader in premium sound systems, approached us to create their first Exclusive Brand Outlet (EBO) in India. The brief was to craft a space with minimalist aesthetics and state-of-the-art sound zones, that were in line with the brand’s premium identity.  

Our ability to deliver an end-to-end solution—from design to execution—within a strict 6-week timeline made Channelplay an obvious choice. There aren’t many retail fitout companies in India which provide full-stack capability. Having end to end control eliminates the need for multiple vendors, ensuring speed, control, and superior quality.

Our Approach

Building the SONOS EBO required seamless coordination across design, planning, and execution phases. Our unique expertise in retail fit-outs allowed us to take on every aspect of the project with precision:

• Comprehensive Recce: Following a thorough site recce, our team aligned the layout with SONOS' global standards, tailoring the concept to the Mumbai space’s specific dimensions and the local flavor of Mumbai.

• Integrated Design Process: We combined creativity and technology to design an immersive space.  

• 2D/ 3D Visualisation: Using advanced 2D and 3D visualisation tools, we brought the concept to life, ensuring every design element—from minimalist aesthetics to state-of-the-art sound zones—reflected SONOS' brand identity.

• Strategic Project Management: A detailed roadmap was created to manage every phase, from approvals and procurement to on-ground execution, enabling precise tracking of progress.

• Mechanical, Electrical, and Plumbing (MEP) Execution: Our team ensured seamless coordination of mechanical, electrical, and plumbing systems, optimizing functionality and compliance.

• Expert Vendor Coordination: Our established vendor network ensured timely delivery and integration of high-quality materials, interiors, and fixtures.

• Timely Execution: Despite routine logistical challenges, our prior planning and real-time problem-solving ensured the project was delivered on schedule.

• Consistent Client Collaboration: Regular updates kept SONOS and their partner, Luxury Personified, informed and aligned throughout the project.

Challenges

Despite our meticulous planning, the project faced many hurdles:

1. Flood and Rains Delayed Delivery: Unforeseen weather conditions caused delays in material delivery and on-site work.

2. Night-Only Work: Due to local restrictions, the team could only execute tasks during night hours, requiring extra coordination and resources.

3. Replacement of Contractors: A key contractor had to be replaced midway due to a family emergency, necessitating rapid onboarding of a new team to ensure continuity.

Where Design Meets Functionality

The SONOS EBO was envisioned as more than just a retail space—it was designed to immerse customers in the brand’s world.

Key design highlights include:

• Sleek Minimalism: A clutter-free layout and clean lines reflected SONOS' premium brand ethos.

• Immersive Sound Zones: Thoughtfully designed areas allowed customers to experience SONOS products in action, creating a lasting impression.

• Custom Finishes: Premium materials and elegant finishes elevated the store’s aesthetic.

• Optimised Lighting: Strategic placement of lighting highlighted products while enhancing the space’s overall ambiance.

Key Outcomes

1. On-Time Delivery: Completed within the promised 6-week timeline, the project underscored our ability to meet tight deadlines without compromising quality.

2. Flawless Execution: The final design perfectly captured SONOS’ global vision, offering a premium and immersive retail experience for Indian customers.

3. Strengthened Market Presence: The store enhanced SONOS' visibility and customer engagement, positioning them as a leader in the Indian market.

4. Repeat Business: Impressed with our work, SONOS entrusted us with their second EBO in Chandigarh, now underway.

Conclusion

The successful collaboration between SONOS and Channelplay delivered a premium retail space that perfectly encapsulates SONOS’ global identity while offering an immersive customer experience. By providing an end-to-end solution—from design and planning to execution and supervision—we overcame challenges with precision, delivering the project within the tight 45-day timeline.