POSM Execution For Lloyd

How should a company improve their retail branding? This is a question as old as retail stores themselves.

The answer? Consistent execution, consistent execution and let me just say it one more time for good measure, consistent execution.

Lloyd - India's leading consumer durables brand - understood this perfectly.

Client's Requirements

In November 2022, Lloyd was looking for a partner to take up their pilot Point of Sale Materials (POSM) execution project.

1. Ensuring consistent POSM execution across multiple retail outlets: Maintaining uniformity in point-of-sale materials (POSM) displays across various locations is crucial to preserving brand consistency and impact.

2. Meeting aggressive timelines for POSM installation: Swift and precise installation is essential to capitalise on marketing opportunities, requiring efficient coordination and resource management.

3. Providing real-time visibility into the execution process: Instant access to execution data allows for timely adjustments and ensures that POSM campaigns meet their intended objectives.

Why Channelplay?

Lloyd sought a partner with expertise in POSM installation, a strong on-ground presence, and a technology-driven approach. Channelplay's proven track record and comprehensive suite of services made it the ideal choice.

Our Approach

Channelplay employed a strategic approach to achieve consistent POSM execution for Lloyd:

1. Vendor Relationship Management: Building and maintaining strong relationships with vendors ensures reliable supply chains and smooth operations, fostering long-term collaboration and trust.

2. Region-Specific Knowledge: Expertise in regional market dynamics allows for tailored strategies that address local preferences and requirements, enhancing effectiveness and relevance in each area.

3. New-Age Technology: Leveraging advanced technology provides real-time data and insights, streamlining processes and enabling proactive adjustments to meet evolving market demands.

4. Diligent Team of Visual Merchandisers: Our dedicated visual merchandisers meticulously execute branding strategies, ensuring high-quality and consistent presentation across all retail locations.

Results

Channelplay's partnership with Lloyd yielded impressive results:

1. Consistent POSM Execution: Achieved 100% of monthly targets, ensuring brand uniformity across all retail outlets.

2. Expanded Partnership: The successful pilot led to a significant expansion of the project from Delhi to 7 states across India.

3. Improved Efficiency: Leveraged technology to streamline operations and provide real-time insights into project progress.

Lloyd's trust in Channelplay's capabilities has been instrumental in driving consistent brand execution and enhancing the overall customer experience.

Are you looking to elevate your retail branding? Let's discuss how Channelplay can help you achieve consistent execution.

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