20X Increase in Active Members for Crompton's Loyalty Program

To ensure that loyalty programs are more than mere legacy expenses, and instead contribute to your plans for the channel, Channelplay brings all its experience in the space along with unprecedented investments in technology, to increase the active member rate.

Case in point, Crompton.

With over 4000 plumbers scanning at least one Crompton pump in March alone (from 200 in Dec), we have taken loyalty to the next level. The faulty pump in your house is faulty no more with plumbers’ love for the Crompton brand soaring.

How did this happen?

Well, we won’t say it was easy. However, months spent understanding the plumbers—their context, their motivations—helped us design a seamless process of redemption, and the ideal rewards portfolio.

Our team of Field Marketing Representatives, scoured Indian bazaars to find plumbers, and introduce them to the app. A dedicated team of over 35 FMRs worked tirelessly to raise awareness among plumbers through initiatives such as Chai Pe Charcha and Saathi meets, ultimately establishing a robust influencer network.

From product awareness to technical support, loyalty program enrollment to app downloads and product scanning—our FMRs did it all. Very efficiently. And let’s not forget about the retail transformation that’s taken place along the way.

“The Channelplay team enabled us to activate our loyalty program, meet our visual merchandising targets for FY-22-23, while efficiently managing onboarding, training, deployment, and database maintenance through established workflows,” says Senior Marketing Manager for Crompton.

The collaboration between Channelplay and Crompton exemplifies how a strategic and customer-centric approach to loyalty programs, supported by cutting-edge technology and dedicated field representatives, can yield remarkable results.