20% Growth in Sub-Dealer Network for Bosch Traditional Trade

Keeping sub-dealers actively engaged and maintaining consistent sales growth is half the game in the hardware industry. Bosch, a global leader in traditional tools, understood this and sought to enhance their dealer network's performance and visibility across India. Channelplay's tailored approach of end-to-end project management of Bosch’s feet on street (FOS) executive boosted Bosch's dealer participation and financial performance.

Client’s Requirements    

Bosch needed an innovative solution to improve engagement with their sub-dealers, many of whom were either inactive or minimally involved. The client required a strategy to:

1. Onboard new and inactive sub-dealers across India.

2. Increase sub-dealers' engagement through targeted programmes.

3. Track FOS executives' daily market visits, sales productivity, and ensure consistent attendance.

4. Facilitate a loyalty management system to incentivise the sub-dealers, boosting overall sales performance.

Why Channelplay?

Bosch partnered with Channelplay for our proven ability to deliver targeted, high-impact solutions. Here’s why:

1. Tailored Recruitment: We focused on finding the right FOS executives who fit Bosch’s requirements, ensuring a high-performing team capable of delivering results.  

2. Performance Tracking: Through our 1Channel app, we provided real-time visibility into FOS productivity, allowing for continuous optimisation of sales efforts.

3. Engagement & Incentives: We created structured programmes to engage sub-dealers and offered incentives that boosted their participation and sales activity.

4. Data-Driven Strategy: Our approach leveraged actionable insights from field data to refine Bosch’s sales strategy, leading to improved sub-dealer engagement and business growth.

Our Approach

Channelplay implemented a multifaceted solution designed to meet Bosch’s needs:

1. End-to-End Recruitment & Payrolling: We provided a seamless process to onboard new FOS across India, ensuring compliance and timely payment.

2. 1Channel Application: A customised platform to track market visits, productivity, attendance, and employee performance. Unique IDs were assigned to all FOS to ensure transparency and accuracy.

3. Bosch BeConnected Business App: We facilitated the onboarding of sub-dealers on Bosch’s loyalty app, encouraging them to scan tools and engage actively in Bosch's sales ecosystem.

4. Incentive Distribution & Loyalty Management: By developing dynamic sales strategies and loyalty programs, we incentivized the sub-dealers and increased their participation, further boosting sales.

5. Dynamic Field Sales Strategy: Utilising insights from the 1Channel app, we crafted and executed a robust field sales strategy, aiming to enhance sub-dealer engagement and expand Bosch's market presence across India.

Outcome

The collaboration between Bosch and Channelplay delivered exceptional results:

1. 20% Year-on-Year Growth in Dealer Network: Compared to the previous year, we've onboarded over 1,000 sub-dealers, achieving 20% year-over-year growth. Our targeted approach has driven significant progress in dealer participation and financial performance.

2. Enhanced Field Officer Productivity: The 1Channel app became an essential tool for tracking market visits and FOS productivity, ensuring optimal performance.

3. Strengthened Brand Visibility: Through consistent sub-dealer engagement and a well-executed loyalty program, Bosch’s presence and influence in the market increased.

Conclusion

Channelplay's comprehensive approach to managing Bosch's traditional trade network through tech-driven solutions, dynamic engagement strategies, and efficient operations led to remarkable milestones in dealer participation and sales growth. With over 1,000 new sub-dealers onboarded, Bosch has solidified its position as a leader in the hardware industry. Channelplay continues to be a trusted partner for Bosch, ensuring ongoing success in an ever-evolving market.