With rising disposable incomes and an ever-expanding exposure to global trends, today's consumers are redefining their lifestyles. Now, spending on bathroom spaces has become a trend, and the sanitaryware industry is experiencing unprecedented retail traction. Brands are rapidly expanding their reach by opening more stores and exploring diverse selling channels. However, this rapid growth comes with its own set of challenges—most notably, maintaining consistent control over retail SOPs (Standard Operating Procedures).
In this dynamic market environment, brands risk diluting their in-store execution and quality if proper checks are not in place. That's where Channelplay steps in, offering expert Mystery Shopping and Audit services tailored for the sanitaryware space. These services provide actionable insights that empower brands to maintain high standards, improve customer experiences, and ultimately drive sustainable growth.
Today’s consumers are more discerning than ever before. Their choices are influenced by global trends, design aesthetics, and the overall retail experience. For the sanitaryware industry, this means that the store environment is just as important as the product itself. A well-executed retail presentation can significantly impact consumer perception and buying decisions.
As brands expand, several operational concerns emerge. Channelplay’s audits focus on key areas that affect the retail performance and overall customer experience in the sanitaryware industry:
A clean, inviting store environment is crucial. Through declared audits, Channelplay evaluates:
The in-store promoter is the face of the brand, directly influencing the customer's shopping experience. Mystery shopping audits focus on:
To maintain channel health and avoid conflicts among dealers, brands suggest a Retail Price (SRP) to be followed by all stakeholders. Mystery shopping audits help:
In a competitive, multi-brand environment, retailers can significantly influence consumer choice. Mystery shopping audits assess:
For brands that aim to maintain exclusivity in retail, adherence to brand-specific display standards is critical. Through mystery shopping audits, Channelplay measures:
Read more about how we achieved 78% Average Retail Hygiene Score for Kohler
Channelplay partners with leading sanitaryware brands to deliver detailed outcomes based on rigorous audits. By identifying gaps in retail SOP adherence, Channelplay helps brands make the necessary improvements to optimise the consumer experience. The insights from these audits not only safeguard the brand's integrity but also provide a competitive edge in an increasingly crowded market.
If your brand faces similar challenges and you want to ensure that your retail operations are flawless, Channelplay’s Mystery Shopping and Audit services could be the strategic advantage you need.