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In the Channel, may your brand Play

And forever undimmed.

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Our Customers

Our Services

Visual Merchandising Agency

May your brand always be seen

There was a time when visual merchandising was an exercise in hope. We have made it a science. Tech driven programs to make sure your brand gets and creates the best impact in-store.

60K

Stores covered across 3500+ towns with 1.5L+ visits/month

40+

Brands that partner

Sales Outsourcing Company

May your team sell more and more

Outsourced sales teams, recruited, trained, and managed. From sales promoters selling to consumers in-store,  to sales officers appointing distributors.

12K+

Headcount of project employees

50+

Brands that partner

Retail Loyalty Program

May the channel always be with you

But loyalty programs often end up being a box to be checked. With our unwavering focus on active member rates, and seamless tech, we make sure that your loyalty program delivers value.

125%

Our active member rate compared to active member rate norm in industry.

95%

Customer satisfaction score

Mystery Shopping & Audit

May you always know what is going on

Sales numbers are, well, numbers. Customer experience is not. Not by default anyway. Measuring the ‘immeasurables’ of the channel is something we have gotten pretty good at over the last 16 years.

2.5 L

Stores audited

135

Number of clients audited

Full Channel-Tech Stack

May the data be with you

Once upon a time, the channel seemed lost in data. The SFA app was not talking to the CRM app, and the loyalty app was passive-aggressively ignoring both. It was time to break the cycle. And so, on one common backend, a tool that delivers everything. SFA, CRM, channel loyalty, DMS, and, well, more. Ergo, our full channel-tech stack!

Very seamless, very integrated, very modular, and well, very full. Monitor, analyse, improve. Repeat. The future of channel-tech is here.

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May We Always be Loved

"In the middle of the hiring process, we doubled the number and Channelplay has fully supported us and were able to match the expectations for 23 states together. When it comes to quality in our forte, we always Think of Channelplay!"

Khushboo Gul
Head offline Business HR/ OnePlus India

"The entire program was conceptualised by Channelplay. They have not only created visibility at the point of sale, they have communicated our various offerings to the merchants. One of the key highlights of the project has been the coordination on ground."

Alok Shinde
Assistant Vice President, Head of Trade Marketing, HDFC Bank

"Channelplay has been able to develop phenomenal dealer-distributor network through it's sales staff which has helped us grow in areas we have typically never grown and never focused on"

Mr. Arnav Maheshwari
Director D&H Secheron

Success Stories

Retail Loyalty Program
Consumer Electronics

Improved Retail Loyalty for TECNO

2
min read
Sales Force Outsourcing
Development Tool

50X Network Expansion for Ipas Development Foundation

3
min read
Mystery Shopping & Audit
Plumbing Products

78% Average Retail Hygiene Score for Kohler

4
min read
Visual Merchandising
Consumer Durables

Delivering Visual Results Across 950 Stores for ASUS

3
min read
Visual Merchandising
FMCG

Lightning-Fast Delivery for Samsung

2
min read
Sales Force Outsourcing
Hardware

Overachieving Sales Target for Bosch Cordless

4
min read
Visual Merchandising
Consumer Durables

100% Targets Achieved for Lloyd!

4
min read
Sales Force Outsourcing
Automotive Care

300% Revenue Growth for Turtle Wax

2
min read
Visual Merchandising
FMCG

11 Years of Visual Rigor for Samsung

2
min read
Sales Force Outsourcing
E-Commerce

100% Timely Payrolling for Nykaa

2
min read
Sales Force Outsourcing
FMCG

Halved Attrition and Quadrupled the Sales Team for Motorola

2
min read
Loyalty
Engineering Manufacturing

Channelplay’s Loyalty Triumph | Driving Success with Greaves Upahar

2
min read
Mystery Shopping & Audit
FMCG

35% Share of Shelf Achieved for Lenovo

2
min read
Loyalty
Plumbing

20X Increase in Active Members for Crompton's Loyalty Program

3
min read
Visual Merchandising
FMCG

A Logistical Nightmare for OnePlus, Executed Overnight

2
min read
Mystery Shopping & Audit
Automotive Parts

Price Check Audits Boosts Yokohama Recommendations by 28%

3
min read
Mystery Shopping & Audit
Visual Technologies

79% Planogram Compliance for Canon with Retail Audits

2
min read
Sales Force Outsourcing
Hardware

20% Growth in Sub-Dealer Network for Bosch Traditional Trade

3
min read
Sales Force Outsourcing
FMCG

98% Reporting Accuracy Achieved for Acer

3
min read